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Ding Free® Campaign

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Day after day, many credit union members use an ATM that's either not associated with their own credit union, or worse, belongs to one of the banks. For each one of those transactions, a credit union has to pay the owner of the ATM, and on top of that, the member also has to pay a surcharge fee to the owner of that ATM. While these small fees may not sound like much, they soon add up and result in millions of dollars leaving the credit union system each year.

The ding free® network
From coast to coast and in every province in between, credit union members have access to a large number of surcharge-free ATMs. See breakdown below for the number of ATMs available to your members based on the network(s) your credit union is with:

  • Acculink: Access to at least 1,900 ATMs 
  • Exchange: Access to at least 3,300 ATMs 
  • Acculink & Exchange: Access to at least 4,100 ATMs - a bigger ATM network than most banks! 

2017 National ding free® Day is June 21

We invite all credit unions to host events and activities to help educate Canadians on the benefits of being a credit union member. Take advantage of national ding free® day to remind your members that they can, and should, use their credit union's ding free® ATMs to save some of their hard-earned money, and that they have access to thousands of other surcharge-free ATMs across the country as well. This year, national ding free® day is Wednesday, June 21, 2017.


Marketing Materials Now Available!

Make a splash this ding free day with new ding free creative and fun promotional items. The marketing materials promote the ding free network and can be used to educate members beyond ding free day. The order deadline has now passed, but free digital materials and communications resources are still available!

Download DOWNLOAD FREE DIGITAL PACKAGE

NEW Communications resources now available


The new ding free marketing materials that were produced for the 2017 campaign include:

  • Posters* (available in three sizes and network-specific options available**)
  • In-branch take away piece* (network-specific options available**)
  • Floor decal
  • ATM decal
  • Window decal
  • Coffee cups, lids and branded sleeves
  • T-shirts
  • ding free pens
  • ding free buttons
  • ding free card sleeves
  • Free digital package* (web banners, social media posts, LCD & ATM screens)

*Customization options are also available
**Provide your members with the actual number of ding free ATMs available on your network (whether you're with Acculink, Exchange or both).

About ding free® and the Locator App
The ding free® campaign originally launched in November 2012 and used digital and online media as well as in-branch marketing materials, a mobile ATM locator app and staff education tools to promote and demonstrate to consumers that credit unions are as electronically connected as banks. It was created by Canadian Credit Union Association with support from a national credit union Marketing Advisory Committee and Central 1 Credit Union’s award-winning marketing team. The ding free® Locator App enables credit union members to locate the nearest surcharge-free ATM, anywhere in Canada.

Learn more at ding-free.ca

Download the ding free ATM locator app

Stay Connected with CCUA

Follow + Share + Like

Twitter   Facebook   LinkedIn   YouTube   Email marketing

Public Website

Direct your members to ding-free.ca where they can learn more about the locator app and find thousands of ATMs.

Marketing Collateral

2017 ding free® marketing collateral now available. Visit the marketing estore and place your orders by May 19!

Contact Us

Questions? Please email: marketingservices@ccua.com