Kate Martin, Policy Analyst, Canadian Credit Union Association
On February 9, Kindred Credit Union announced that it had earned certification as a B Corporation, joining more than 2,000 socially and environmentally committed businesses – and three Canadian credit unions.
Similar to a Fair Trade designation for coffee or chocolate, the B Corporation voluntary certification alerts customers and members to a businesses’ commitment to a triple bottom line approach to doing business. That means the business focuses not only on generating returns, but also on creating value for its customers, employees and community, living into the mantra of people, planet and profits.
B Corporation certification is provided through B Lab, recognizing social, ethical and environmental performance as the key to business success. For Kindred’s part, becoming a B Corp fits well with its commitment to community, members and employees. It also connects the credit union with like minded organizations, committed to using business for good.
CUA, DUCA and OMISTA have each also received the B Corporation certification.
As a growing number of credit unions consider pursuing the voluntary B Corp certification option, CCUA’s Credit Union Community Impact Committee is working to help build a B Corp community of practice. If your credit union is considering becoming a B Corp, please connect with Kate Martin at firstname.lastname@example.org. To learn more about becoming a B Corp, click here.