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Writing a Proposal with Heart and Smart

March 1, 2019

Amber Taverner, Content Coordinator, Cusource Education

Writing a meaningful proposal that demonstrates both heart and smart, creates a document that is beneficial for both the member and the credit union. The member feels heard and respected; the credit union obtains the information it needs to make proper investment decisions. Your proposal, and the quality thereof, is one of the foundational building blocks to a solid and fulfilling relationship between the member and credit union.

Telling your member’s story in a well-written proposal is instrumental in their achieving financial success. It may seem obvious, but you can’t write a good proposal until you have conducted thorough research and understand what the member needs, their goals, and what they are requesting from your credit union.

Here are a few tips to get you started:

  • Review the member’s business history and their history with your credit union.
  • Understand what the member is requesting today, why they are requesting it and how it fits into their big picture.
  • Know their financial history—review their balance sheet, income statement, and cashflow.
  • Understand their successes, their failures, and how this proposal will benefit the member (and the credit union).
  • Understand the information you are writing about (not only the member’s information but the industry).

This material is drawn from the Proposal Writing session of the 2019 Commercial and Ag Lenders Virtual Conference taking place on March 6th and 9th (contact clientsolutions@ccua.com to register) and again in the fall on December 3rd and 10th. This virtual conference is designed for new and existing account managers or other staff who work in credit union commercial departments.